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Market Prospects & Capacity Analysis of Garden Machinery Industry
Author：未知 Source： Updated:2015-10-23 18:10:28
(I) International markets
1. U.S.A.
The United States is the world's largest consumer of garden machinery products mainly from
(I) International markets
1. U.S.A.
The United States is the world's largest consumer of garden machinery products mainly from household gardening and public
green construction. Since this developed country enjoys excellent inhabitants environments, high ownership rate of private
gardens, frequent maintenance and operations and popular golf, the products and 4S service shops of garden machinery are also in high demands. According to AGGA, the average growth rate per annul of the demand of garden supplies will no less than 4% in the next years, as the largest element, the demand of gardening machinery will continue to rise.
2.Europe
Developed countries in Europe enjoy excellent natural surroundings and early started urbanization, have become the cradle and major consumption areas of garden machinery. Owing to the strict requirements of technology and quality and the stable market capacity in Europe, a great number of higher-tech garden machinery products have been developed under the strict market access conditions. Moreover, penetration of
garden or villa in developed countries in Europe is very high and about 70% of consumers like tending their gardens by
themselves. In addition, the strengthen of European economic integration and gradually unified market internal standards have
provided convenience to garden machinery’s entering into EU market. Since its establishment, EU has developed unified
standards for products to replace that of member states. According to the market principle, branches set in member states by
the the third country will provide service in the whole Community, which is beneficial to the development of international
operation of China’s garden machinery industry.
③ South America
With a flat topography, South America is continent enjoys temperate climate and abundant rainfall, which suits the plant
growth. In the past 10 years, garden machinery in South America has experienced rapid development with the growth of
landscaping and social economy. In recent years, emerging consuming countries such as Argentina and Brazil, have made
great contributions to the ever increasing import volume.
Take chain saws for example, the import account in Argentina had rose from 11.7013 million dollars in 2005 to 2.1844
Take chain saws for example, the import account in Argentina had rose from 11.7013 million dollars in 2005 to 2.1844
million dollars in 2012, as to Brazil, from 2.4496 million dollars in 2006 to 24.4193 million dollars in 2012, it is sure that
South America will have a considerable market prospect.
4. Asia
Japan started its rapidly urbanization process in 1920 and encouragement policies of green construction are taken very
Japan started its rapidly urbanization process in 1920 and encouragement policies of green construction are taken very
seriously by the government. Thanks to the fully support of government, green coverage ratio in Japan has covered 68% of
the territory of the country so far. In addition, there are over 2,000 golf clubs in Japan and the lawn maintenance equipment
has become an important increasing particle of garden machinery.
Apart from Japan, many other countries in Asia are still developing countries with lower income levels and backward
Apart from Japan, many other countries in Asia are still developing countries with lower income levels and backward
landscaping industries than that in developed western countries. However, the green area, population as well as GDP are of
great amount in Asia. With the development of economy and the improvement of real per capital income, Asia has become
a rising market in the world’s garden machinery industry. To illustrate, Indian government planned to expand its green area within the next 6 years, tropical Vietnam rich in forest resources and with the forest coverage of 28%, has conducted affores
tation since the late 90's. For Indonesia, one of the countries with richest forest resource in the world, enjoys the total forest
5. Oceania
The high urbanization level and thriving real estate industry and golf industry (over 2,000 golf courses) make Australia enjoying
high garden machinery penetration. From the perspective of import quantity of lawn mowers, as one of the important importers,
the compound growth rate of Australia’s lawn mowers was 13.17% during 2006 to 2012. As to China’s garden machinery
products exported to Australia, the advantages are as follows:
First of all, China’s garden machinery products have a certain amount of penetration and brand superiority.
Secondly, compared with other European and American countries, China’s garden machinery products are of competitiveness,
therefore, the prospects of their exported to Australia are bright.
The greening rate of New Zealand has reached about 95% and as a traveling country and New Zealand enjoys a number of golf
courses and lawns. The policy of over 40% of greening rate of private houses implemented by the government ensures the urban
afforestation and meets the increasing demand of garden machinery markets. In the next years, the export volume of China’s
lawn mowers in New Zealand will keep growing with the enhancement of products quality and price advantage.
In view of the world’s capacity of garden machinery products, in 2007, it had reached 44.03 billion dollars and expected to
about 60.65 billion dollars in 2015, according to the statistics from GIA. The global market segmentation in 2009 showed that
garden machinery products occupied 34%, the highest ratio in gardening supplies. By taking this into account, the market
capacity of garden machinery products will reach around 20.621 billion dollars in 2015. Specific situation is shown in the
following graphs:
2009 全球园艺用品各细分市场比例图(2009 Global Garden Supplies Market Segment Chart)
数据来源：农业科技与信息（现代园林）
2009 全球园艺用品各细分市场比例图(2009 Global Garden Supplies Market Segment Chart)
数据来源：农业科技与信息（现代园林）
Sourcing from：Modern Landscape Architecture
2007-2015年全球园林机械市场容量预测图
2007-2015年全球园林机械市场容量预测图
2007-2015 Global Garden Machinery Market Capacity Forecast Map
(II) Domestic market demand
(II) Domestic market demand
With the raising of GDP gross, average personal income and green area, gardening supplies industry in China has witnessed
sustainable and stable development. The market capacity has rose from 0.159 billion yuan in 2007 to 2.25 billion yuan in 2009,
which is expected to reach 8.74 billion yuan in 2015. China’s market segmentation in 2009 showed that garden machinery
products occupied 55%, the highest ratio in gardening supplies. By taking this into account, the market capacity of garden
machinery products will reach 4.807 billion yuan in 2015. Specific situation is shown in the following graph:
China Garden Machinery Market Capacity Forecast Map
Sourcing from：Modern Landscape Architecture
Gardening machinery products mainly include chain saws, brush cutters, hedge cutters and so on. Compared with other products
export amount, it can be calculated that the production value ratios among chain saws, brush cutters, hedge cutters and lawn
mowers are about 0.5:0.3:0.25:110, while in garden machinery industry, they amounted for 20%, 2% and 10% respectively.
According to the above predictions, the market demands of the relative products are as follows:
Domestic Chain Saws Market Capacity Forecast Map
Domestic Hedge Cutters Market Capacity Forecast Map
