The garden equipment sector is a very dynamic sector which operates at a global level. The largest market is the USA, which accounts for up to half of global sales. It is followed by Europe which represents 35% of the world market with th
The garden equipment sector is a very dynamic sector which operates at a global level. The largest market is the USA, which accounts for up to half of global sales. It is followed by Europe which represents 35% of the world market with the major countries being the UK, Germany, France and Italy.
The garden equipment sector faces a seasonal business demand starting in October each year. The success of the year depends very much on whether the climate conditions are favorable for the growth of plants and trees.
Due to the diversity of activities in the garden, turf and forestry sector, a wide range of tools and machines are needed. They are used by consumers and professionals and are sold through retail stores and dealers.
In 2014 and 2015, European imports of garden tools recovered strongly from a dip in 2013. They reached €544 million in 2015. This resulted in an average annual growth rate of 0.7% between 2011 and 2015. In the coming years, European imports are expected to keep growing moderately.
To give an idea of the quantity of equipment sold each year in Europe, we estimate that EGMF members sell more than 6 million lawnmowers, 4.5 million chainsaws, 3 million brushcutters and 3 million hedgetrimmers.
In the United Kingdom, imports from developing countries grew strongly by €12 million between 2011 and 2015. In the Netherlands and France these imports increased by €3.0 million and €1.5 million respectively. However, in Germany they decreased slightly by €1.5 million.
Germany is Europe’s leading importer of garden tools, with €120 million in 2015. The United Kingdom (€77 million), the Netherlands and France (€49 million each) follow.
These main importing countries also lead in imports from developing countries, especially the United Kingdom, which sources 65% of its total garden tool imports from developing countries.
Developing countries supplied 31% of European imports in 2015, amounting to €169 million. This share is predicted to increase slightly in the coming years. China is Europe’s main supplier of garden tools, with 26% of imports in 2015. Other leading suppliers among developing countries are India and Vietnam.
Urbanisation and rising property prices are putting pressure on the average home size and the average garden size, in many countries. As cities grow and average living space shrinks, the needs of many gardeners are changing.
Urban gardeners require products that are easier to store and more convenient to use.
Time-poor gardeners need gardens that require less maintenance and more efficient tools;
these two factors are key market drivers.
Robotic lawnmowers will go increasingly mainstream, particularly in Western Europe, as their prices fall.
Chinese garden machinery industry is making great strides to promote the intelligent technology for garden equipment. Due to the low cost and high quality of Chinese products, it is beneficial to march into Chinese markets.
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Sources from CBI Ministry of Foreign Affairs and EGMF.