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Garden Machinery Focus丨Smart lawn mowing robots in an explosive period: Chinese companies accelerate technology export to seize market opportunities
Garden Machinery Focus丨Smart lawn mowing robots in an explosive period: Chinese companies accelerate technology export to seize market opportunities
2025 Asia Landscape Design，Equipment & Supplies Expo
The global smart lawn mower market is experiencing explosive growth. From the demand side, there will be about 250 million courtyard gardens in the world by 2023. According to statistics from multiple third-party institutions, the global lawn mower robot market size in 2023 will be about US$1.13 billion to US$2.27 billion and is expected to reach US$2.76 billion to US$4.04 billion in 2028. With the rapid technological changes and the downward shift of the price band, the category penetration is accelerating. CITIC Securities predicts that in 2025, the iteration of new products from various manufacturers in the dimensions of navigation and obstacle avoidance, climbing and obstacle crossing, and edge mowing will completely leverage the tens of billions of incremental spaces in the European and American markets.
©worx.com
From the perspective of market competition, the main players in the global smart lawn mower robot market are Sweden's Husqvarna Group (Husqvarna and Gardena) and China's WORX Group. In terms of shipments, the three companies account for approximately 90% of the global lawn mower robot market share, of which Husqvarna Group accounts for 750,000 units and WORX Group accounts for 300,000 units.
In terms of trade policy, the U.S. "reciprocal tariff" policy has caused domestic companies that export to the U.S. market to partially rely on imported parts and components which tariffs have risen, raising procurement costs. However, the penetration rate of lawn mower robots in the United States is much lower than that in Europe. For example, only 2% of American households own lawn mower robots, and smart robots account for less than 5% of newly sold lawn mowers, while Europe is about 50%. Therefore, many Chinese companies have chosen to vigorously develop the European market. For example, Ecovacs lawn mowers have performed well in Europe, and Ninebot's borderless lawn mower robot brand Navimow has been well received in Europe. Ninebot said that its revenue and profit growth mainly came from China and Europe, and the tariff adjustment had limited impact on overall operations.
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